Welcome to the Web Goddess Gallery

Creatively Designed Websites

Your website provides a central hub; a place where potential clients, collectors, fans, customers, funders, and other interested parties can reach out and learn more about you and your work. It’s an extremely important presentation, and it should make a positive and lasting impression. 

Although I’m not accepting new clients at this time, I hope the following pages will provide you with some direction, as well as provide a spark for your website plans. 

Wishing you well on your creative journey,

Dolly Oliver, Web Goddess Gallery

 

Basic Website Design Services:

—Image Optimization Support
To assist you in preparing your photos for quality, web page display.

—Portfolio Gallery
To exhibit and showcase your work product.

—Using a Blog
How to share information, instruction, story-telling, your work process, etc.

—Audio & Video
How to enhance your user experience with audio, video, and slideshow presentations.

—Social Media and eCommerce Integration
C
onnect with established social media sites; or, an online store.

—Editing & Copy Writing Support
To assist you with copy writing.

—Website Maintenance
Your website should be kept kept up-to-date with regular site maintenance checks.

—Continuing Design Services available
Once your website goes live, it’s important to keep it fresh and up-to-date.

Visit the Portfolio page for a few selected design examples

Somewhere along my many years as a website designer, I came across the following guidelines. I hope that some of these suggestions may be helpful to you in your planning.

Artistry, Creativity, and Trust in Website Design

Headline: Within 3 seconds, a website needs to tell visitors what the site has to offer. Keep Headline clear and simple — no fluff.

Primary Calls-to-Action: The goal of your homepage is to compel visitors to dig deeper into your website and move further down the funnel.  Include 2-3 Calls to Action above the fold that direct people to different stages of the buying cycle.

Supporting Image: Most people are visual.  Make sure to use an image (or even a short video) that clearly indicates what you offer.

Benefits: Describe what you do and also why it matters.  Prospects want to know about the benefits of buying from you.  Keep copy lightweight and easy to read and speak the language of your customers.

Social Proof: Include just a few of your best (short) quotes:  Social proof is a powerful indicator of trust.  Add Quotes from customers with name & photo if at all possible to give these testimonials more credibility.

Navigation:  To decrease bounce rate, give your visitors a clear path into your site from the homepage.  Make sure navigation is visible at the top of the page, and make it simple and easy to find what they’re looking for.  Include a search box if you can.

Content Offer:  To generate even more leads from your home page, feature a really great content offer, such as a white paper, ebook or guide.

Secondary Calls-to-Action: Should be included to offer additional conversion opportunities for prospects who aren’t interested in your primary objective.  While your primary CTAs should be above the fold, place secondary CTAs below the fold to give visitors things to click on when they scroll down.

Features: In addition to benefits, list some of your key features.  This gives people more of an understanding of what’s provided by your products and services.  Again, keep the copy light and easy to read.

Resources:  Most visitors to your website won’t be ready to buy.  Make sure you offer a link to a resource center where they can learn more.  This also helps you establish your credibility as a thought leader in your industry.

Success Indicators:  In addition to customer success stories, awards and recognitions  can also help inspire a good first impression.

© 2024 Web Goddess Gallery
Dolly Oliver | All Rights Reserved
Email: webgoddessgallery@gmail.com

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